Why everyone IS your prospect!
My husband recently said, ‘This is more for you, than me’, when reading a post that came up on his Facebook wall. Although I was in the middle of doing something else I obligingly read it; after all it was from ‘an expert’ who either blogs (or manages a FB page) about Network/Multi-Level Marketing/Social Selling.
As I read on, I became more and more incensed.
The ‘expert’ had written that most Network Marketers who focus on recruiting ‘fail’ to build a productive team. They blamed the ‘culture of recruiting lots of people’.
In fact, they were actually selling the idea of working an MLM/SS business ‘on-line’ as opposed to ‘off-line’ – by making the point that when you work off-line (face to face) you are more likely to recruit ‘people that do nothing because they are probably crap’, (their words, not mine!) In other words they have a vested interest in persuading NM/SS’s to subscribe to their ‘Online lead generating programme’.
The article was titled something like, ‘Why big recruiters don’t make any money’. I’m glad that I read the article but, please, let me explain why (and how) ‘Big Recruiters’ should be earning a really good income – as opposed to those of you who are ‘Big Sellers’ and only recruit ‘Quality People’ (as the article inferred). I will do so by commenting on the comments made in the article I read earlier!
‘Expert’ Comment No. 1:-
‘Not every person you meet is a prospect’
Actually, they are – the original comment went on to say that you (the recruiter) decides who is a prospect and who is not. What a cheek and how mean is this? How can anyone possibly know who else would be interested in a social selling opportunity, or who would not be interested. None of us can know somebody else’s thoughts or circumstances – even if we think we do. The fairest way to find out is by offering the opportunity to every single person you know. Then THEY DECIDE if they are interested! It’s not up to us to pre-judge or ASSUME (making an ass out of (yo)u and me!
Expert Comment No. 2:-
‘My family and friends have no idea what I do, or what I earn’
Why? Are you embarrassed about your business? If you believe in, enjoy what you do, and earn decent money, why would you NOT want to share this with the closest people to you? At least tell them and let them make an informed decision as to whether they would like a slice of the cake. If not, you are simply being selfish.
Expert Comment No. 3:-
‘Look for quality, not quantity’
How? Do people walk around with a sticker on their forehead saying, ‘I am a quality type of worker’. What a ridiculous statement? I have found that in most instances the recruits I think won’t be great at a social selling business (maybe they are the sceptical, or shy, or simply ‘too busy’) turn out great. It is impossible to tell how successful someone will be until they’ve joined, been trained, worked an induction period (where they learn the ropes by practicing a few ‘Pop Up Shops’/selling events). After a month or three you will soon see who is really keen to work, and who is going to be a ‘plodder’. That is when you decide (via an open and honest conversation with your team member) how much time you put into training/coaching/supporting your recruits.
In a nutshell, if you recruit enough people, train them from day 1, set the expectation for them to go to work at least a couple of times a week, and provide ongoing support (in relation to the effort they put in) you cannot fail to build a successful business and team.
Looking for quality recruits is dangerous.
Not recruiting enough people is dangerous.
New recruits are the lifeblood of your business – they bring enthusiasm, new contacts – and keep you (as their up-line) on your toes.
Quality over Quantity? Never!
AAAA – anywhere, anytime, always, ask.
Ask family, ask friends, ask all your contacts and ask strangers if they would like to know more about starting their own small business.
Offer to meet with them for just twenty minutes; you can explain how your business works and them let them decide whether or not to join. It’s all about them – their decision, their business. There is no ‘I’ in Team after all!