Recruiting really is the answer.
Once upon a time and many years ago I entered the world of Direct Selling. I had no idea what my role as an ‘Area Manager’ would be, but it sounded good and (having been a qualified Beauty Therapist in one of my professions – I’ve had a few) the though of working with cosmetics seemed a good choice.
Within a week or so of joining the company I realised the job had two key factors: recruiting and achieving sales.
There was no way I could have ever achieved the sales on my own, or with the small team I inherited. Being a quick learner I realised I needed to persuade/entice others to join me. My first few recruits were achieved by almost begging – I wouldn’t do so nowadays, of course – because I had no idea what benefits anyone could really achieve through Social-Direct Selling/MLM businesses.
I soon started to realise that the benefits vary (flexibility, a fun job, finance to name a few) and was recruiting between 8-10 people most weeks. I wasn’t the only person doing so – these were the days when Avon Cosmetics were super-successful and other Area Managers did the same.
Throughout my career I have coached and trained others to recruit – I have worked for Dorling-Kindersley, Virgin-Vie, Weekenders, Oriflame and Pampered Chef and my advice has always been the same. Recruit, recruit, recruit.
1. A.A.A.A – anywhere, anytime, always ask.
2. Offer YOUR business opportunity/opportunities to everyone.
3. Suggest you meet for a casual coffee so you can tell them on an ‘at least you can make an informed choice to join or not’ basis.
4. Listen to what they tell you – you can only sell back a need/want when you know that persons needs/wants.
5. Ask for referrals – people know people who you might never meet otherwise.
Remember that recruits come and go, unless you create a habit of asking others you simply won’t grow a large enough team to sustain an enviable income and a great career!