Success in Social Selling is simple – not always easy but simple!
At the risk of making everyone mutter, ‘Yeah, right’, I stand by the statement above. Follow the three simple steps below and you’ll see what I mean. But firstly, for those who don’t yet know much about Social/Direct selling/Networking/Multi-level Marketing…there are millions of people involved in social/direct selling globally. Yet many of them are not achieving the full potential that this dynamic business has to offer.
Why? Because they hit brick walls periodically, because they lose their ‘why’ …and a multitude of other reasons.
What amazes me is that some don’t realise they can re-launch their business at any time – it doesn’t matter if you have ‘lost your way’ it doesn’t matter if you have ‘hit a brick wall’ it doesn’t matter if ‘you haven’t achieved what you set out to achieve’. You’re your own boss and you surely won’t sack yourself, or make yourself redundant, so….if you are struggling, or if you have recruited someone who is struggling, read on!
Sit down and think about the reason you became involved – what is your motivation? Is it to earn money? Is it to prove you can be successful? Is it to have the flexibility of working for yourself? Is it to have a paying hobby? Is it to add income to your budget so that you have more financial security for your children? Is it to grow in confidence? What is YOUR personal ‘why’?
Dig deep. If the reason is money – how much money do you want to earn? How much a month? How much a week? Find out from your up-line/the company what the averages are. By that, I mean what does a ‘group product presentation’ produce (sales-wise), what are average ‘1:1 presentation’ sales? What does an average ‘event’ (like a summer fayre/street market) produce – by way of leads and sales and forward bookings. You can’t know this if you are new to the business so you need to use company, or up-line team, averages to work out how much activity you need to produce, to earn what you want to earn. If you have joined to boost your confidence/self-esteem, decide how often you need to ‘go to work’ to ensure you achieve your goal and to maintain it. I suggest at least twice a week initially and then at least weekly – to remain confident you need to make communicating and presenting a habit. If you have joined because you are passionate about – and believe in the product – then you surely need to share that with others? It would be greedy not to, after all!
Plan your business activities around your goals but…plan to be in control of when you work – because you can!! If you don’t want to work on a Friday then don’t book in presentations on a Friday. Use the potential business planner (illustrated in the Chapter ‘How to Manage your Time’) in book 1 of my series ‘Social/Direct Selling – Yes You Can’ to decide when you work and how often you work. If you start off with working a couple of slots a week you will soon (if following advice in the books) generate enough selling and recruiting opportunities to build the business YOU want to build.
Lastly, three little things:
Success is different for everyone – don’t measure yourself against anyone else’s results. Decide what you want and achieve it.
Write your goals and your action plan down – otherwise they will become woolly and you won’t see the wood for the trees!
Record your results – it is the only way to measure success and to move your business forward!
What are you waiting for?